Ingram Labs and Voodoo: No Casual Affair

When Voodoo, the renowned French mobile game publisher famous for addictive hyper-casual games, set their sights on groundbreaking new game concepts, they knew exactly who to call—Ingram Labs.

The Spark: Creative Game Concepts

Known for designing uniquely engaging and visually captivating game experiences, Ingram Labs quickly captured the attention of Voodoo. Impressed by the innovation and inherent playability of Ingram Labs' original game ideas, Voodoo approached with a clear proposition: Let us be your market research partner and publisher.

Strategic Collaboration: Leveraging Strengths

While Ingram Labs focused on what it does best—designing and building attractive, highly playable game concepts—Voodoo's expertise in market research, rapid testing, and global publishing became the perfect complement. Voodoo's extensive studio network and sophisticated analytics allowed for swift validation and optimization of Ingram Labs' creations, ensuring these innovative game concepts would resonate with global audiences.

Game Concepts That Captivated Voodoo

Bunny Slope: Navigate your inner tube through twisting ski slopes filled with natural obstacles such as trees, stumps, jumps, and bridges. Watch out for adorable bunnies—they can't decide whether to run away or hop on board for an exhilarating ride!
AteBall: Think billiards with a twist—you aren't aiming for the pockets, you ARE the pocket! Guide your pocket around a pool table, scooping up stripes or solids, but be careful—eat the wrong ball, and you'll cough up everything!
Hockey Putt: A delightful blend of air hockey, pinball, and miniature golf. Each level rewards creativity and precision, offering players endless ways to showcase flair and earn dazzling rewards.
Starshine: A visually stunning, nostalgic 2D obstacle course where players help a young star navigate its journey home to the heavens, avoiding obstacles along a beautifully crafted path.

Inside Voodoo's Game Validation Engine

Voodoo utilizes a data-driven methodology involving rapid prototyping, iterative testing, and comprehensive player feedback loops. By leveraging Voodoo’s powerful insights, Ingram Labs' games underwent rigorous evaluation and refinement. This robust process ensured that only the most compelling and engaging versions reached players, maximizing their market impact.

Results: A Great Ride

Not every venture's success is measured by getting across the finish line. The adventure sport of Casual Game Development highlighted the importance of combining creative innovation with strategic market validation. Ingram Labs' captivating game experiences, paired with Voodoo's publishing expertise, exemplify how collaboration can drive tangential value in a VERY competitive mobile gaming industry.